New Year, New Business? How to Set Business Goals and Objectives for 2020

business goals and objectives for 2020

New year, new business – right? Well, maybe not. There are many factors that you’ll want to consider when deciding on your business goals and objectives for 2020, including what you’ve been doing right. It’s important to take a few moments at the turn of a new year to consider where you want your business to go.


It all starts with reflecting. What good growth occurred in 2019? What mistakes did you make? Look at your business goals and objectives from last year and see if you were able to achieve them. While hindsight is 20/20, you want to make sure that you’re seeing clearly in the new year. Consider how your business can grow and learn from the things – both good and bad – that happened in 2019. 

Staff Force Pro-Tip: When you reflect, ask your employees and peers about their thoughts on the previous year. Getting different perspectives can help you gain a holistic view of your business.

Make It Actionable

Now that you’ve thought it through, it’s time to start setting your business goals and objectives. Whether you want to increase sales, improve and build upon client relationships, or ramp up your research and development, your goals need to be actionable. If you can put together a plan of action to enact your goals, you’re on the right track. 

Another important part of goal-setting is ensuring you can measure success. Once you’ve taken the steps to achieve it, how do you know your business was successful? Set up ways to measure your business goals and objectives and know what they are throughout the process. This way you can ensure you’re making progress and on the right track. This will also make it easier to reflect when next year comes around.

Staff Force Pro-Tip: Find the happy medium between goals that are too easy and goals that seem impossible. If it isn’t a challenge, you and your team won’t feel the need to work toward it. And if your objectives feel impossible, the motivation to achieve just won’t be there.

Get Your Team On Board

It’s incredibly important that your team stands behind the goals you’ve set for your business. If your employees know what they’re working toward and can see the bigger picture, you’ll likely see greater results. Involve your team in coming up with goals, get their input, and share with them the objectives for the year. Not only will this help increase employee engagement, productivity can also improve because employees are more invested in their work.

Spending too much time hiring and not enough time thinking about your business goals and objectives? Contact Staff Force today to start off 2020 strong with the talent that fits your business.